Hope in Action: Relay for Life
Financial Institution: P1FCU This community outreach initiative supported Relay for Life and helped raise awareness for the American Cancer Society within the local community. The branch created a themed table display featuring small, handcrafted items that were donated for a silent auction, helping to draw attention and encourage participation from members and visitors. Through these […]
Targeted Community Outreach Strategy
The branch manager contacted the local Chamber of Commerce for a list of all the businesses in their local community. She received 500 contacts from the list and markets monthly to the local businesses. Each month she contacts 75 of the businesses on the list and sends a personalized letter, brochures and coupons. She then […]
Mortgage Outreach at Local Auctions
As part of a targeted community outreach strategy, the branch actively participates in local real estate auctions to build relationships and generate lending opportunities. During these events, branch staff set up a small informational table featuring mortgage materials, brochures, business cards, and loan applications to engage with attendees. This presence allows the branch to connect […]
Community Hero Appreciation Kits
This branch created a thoughtful community outreach activity focused on recognizing and supporting military personnel and law enforcement. Team members assembled and distributed themed “survival kit” goodie bags to military shoppers and also took the extra step to personally walk over and deliver bags to nearby locations where service members frequently visit. Each item in […]
Branch Off into the Community
Financial Institution: Service Credit Union Service Credit Union’s University of New Hampshire stadium branch brings creativity and energy into how they highlight their community involvement. To make their efforts visible and engaging, the team designed a large, eye catching tree display titled “Branch Off into the Community.” The tree serves as a living showcase of […]
Community Spin to Win
Financial Institution: Service Credit Union This community outreach initiative is a highly engaging, event-based marketing strategy designed to increase awareness, strengthen local relationships, and drive account growth through interactive experiences. At the branch, a “Spin-to-Win” wheel is used as a fun engagement tool for members who open new accounts, offering small but exciting premium style […]
Zoo Seek and Win
A community partnership promotion was created to engage shoppers in a local grocery store through a safari and zoo themed scavenger activity. As part of a sponsorship with a local zoo fundraiser event, the credit union used the opportunity to promote both the zoo and a retail partner while increasing visibility inside the store. Paper […]
Community Business Outreach Jar
The Community Business Outreach Jar is a simple, consistent way to build visibility and strengthen relationships with local businesses through small, meaningful touchpoints. It is best used as part of ongoing community outreach efforts rather than a one-time activity. Branches should use this tool when visiting local businesses on a regular schedule, using it as […]
Harvest Season Outreach Event
A seasonal community engagement initiative was implemented during the fall festival season to increase branch visibility and connect with local shoppers at community events. The branch participated in local harvest-themed activities such as farmers’ markets and festivals and also explored opportunities to sponsor or participate in parade events. The branch and outreach spaces were decorated […]
Spooktacular Savings Stop
Spooktacular Savings Stop is a community focused Halloween event that builds positive local relationships while introducing families to meaningful savings opportunities for their children. Embrace the Halloween spirit with your Spooktacular Savings Stop, a community event hosted at the branch that welcomes local elementary school children and their families for a fun, safe, and festive […]