Financial Institution: Service Credit Union

Service Credit Union’s University of New Hampshire stadium branch brings creativity and energy into how they highlight their community involvement. To make their efforts visible and engaging, the team designed a large, eye catching tree display titled “Branch Off into the Community.”

The tree serves as a living showcase of their impact. Branches are filled with photos capturing moments of connection, whether it is outreach in the community or experiences created inside the branch for members. This turns everyday service and engagement into something visual, tangible, and easy for both team members and visitors to connect with.

What makes the display especially meaningful is how it evolves throughout the year. The team updates the tree to reflect the seasons, incorporating fall colors, winter snow, and fresh spring leaves. This ongoing refresh keeps the display relevant, encourages continued participation, and reinforces that community involvement is not a one time effort but something that grows over time.

The result is more than just a display. It becomes a conversation starter, a source of pride for the team, and a creative way to celebrate their commitment to the community in a way that feels dynamic and personal.