The Community Business Outreach Jar is a simple, consistent way to build visibility and strengthen relationships with local businesses through small, meaningful touchpoints. It is best used as part of ongoing community outreach efforts rather than a one-time activity.
Branches should use this tool when visiting local businesses on a regular schedule, using it as a friendly introduction and follow-up touchpoint. The jar serves as a light, non-intrusive way to leave a positive impression while keeping the branch top of mind in the local business community.
This tool works best when paired with consistent visits, brief relationship-building conversations, and routine refreshes of the jar. It helps open doors for future conversations, reinforces local presence, and supports long-term community connection efforts in a simple and approachable way.
Instructions:
o Purchase appropriate size acrylic jars (consider bulk purchasing if multiple branches will participate).
o Tape a business card to the bottom of each jar.
o Fill jars with affordable candy such as mints.
o Print and attach the outreach note to each jar.
o Create a monthly schedule for visiting and refreshing local business locations.
Sample Outreach Note:
Mints to share, smiles to spread,
A sweet treat for you, our friend.
When this jar runs low, don’t you fear,
Just call us up, we’ll refill it here!
