Book: What’s Your Purple Goldfish? How to Win Customers and Influence Word of Mouth by Stan Phelps

Why We Love It: This book shows how small, unexpected touches can make a big impact. Stan Phelps explains how creating moments of delight for customers and employees sets organizations apart and drives positive word of mouth. It is full of practical examples and actionable ideas that any team can use to make experiences memorable and meaningful.

Takeaway Tip: Look for opportunities to add something extra that surprises and delights. Even a small gesture can create loyal customers, motivated employees, and stories that people want to share.