Financial Institution: P1FCU

The Stuff the Bus campaign was a community focused branch activity designed to support local students while creating meaningful engagement inside the branch. The team built a large cardboard school bus display and placed it in a high traffic area, inviting members and visitors to donate school supplies throughout the campaign.

As donations came in, supplies were placed inside the bus, creating a visible and growing representation of the community’s generosity. The interactive display naturally sparked conversations, allowing team members to connect with members, share the purpose behind the initiative, and reinforce the credit union’s commitment to supporting local families.

This activity not only collected much needed school supplies, but also strengthened relationships, increased foot traffic engagement, and positioned the branch as an active and caring part of the community.