Financial Institution: Reliant Community Credit Union

A creative barber shop promotion helped strengthen the relationship between the financial institution and its retail partner while increasing visibility and engagement within the store. The branch team partnered with the in-store salon to sponsor complimentary haircuts for customers and employees. Using marketing funds, the financial institution contributed toward the promotion while the salon matched the contribution, creating a shared community focused experience.

The promotion was advertised through social media, in-store conversations, and coupon distribution. The financial institution encouraged members and shoppers to visit the salon for coupons, while the salon directed customers to stop by the financial institution’s booth or branch area to learn more about the promotion. This cross promotion created a strong connection between both partners and increased interaction with individuals who may not normally engage with the branch team.

To add energy and attract attention, the manager purchased barber shop quartet style vests for the team to wear during the event. The fun theme helped spark conversations with members, Walmart staff, and shoppers while creating a memorable and approachable atmosphere. This type of promotion demonstrates how creative engagement ideas and shared participation with retail partners can help build relationships, increase visibility, and create positive community experiences