Financial Institution: Tucson Federal Credit Union

As part of a seasonal branch engagement activity, shoppers and store employees were invited to participate in a guessing contest to determine the number of jelly beans in a display jar. The interactive activity created a fun and simple way to engage members, encourage participation, and increase visibility within the store environment.

The contest generated strong interest and conversation throughout the event, with many participants submitting guesses for a chance to win a spring-themed prize basket. The closest guess came within one of the actual total of 376 jelly beans, adding excitement and friendly competition to the activity.

Overall, the branch activity successfully created a lighthearted and engaging experience that encouraged interaction with both members and store employees while enhancing in-store presence.