Financial Institution: America’s Credit Union

A simple idea can make a big impact while strengthening relationships with both members and local businesses.

Consider inviting a local business to set up a table inside your branch for a few hours. Whether it’s a neighborhood restaurant offering samples, a local coffee shop, bakery, florist, artisan, or another small business, these partnerships create a welcoming atmosphere and introduce members to businesses in the community.

This type of outreach offers benefits for everyone:

For the Local Business

• Provides exposure to new customers/members
• Builds awareness within the community
• Demonstrates your support for local entrepreneurs

For Your Customers/Members

• Creates a fun and engaging branch experience
• Introduces them to businesses they may not have discovered
• Reinforces your commitment to the local community

For Your Branch

• Generates conversation and increases member engagement
• Strengthens relationships with community partners
• Creates opportunities for future collaborations and events

A simple display table, friendly conversations, and a willingness to support a neighboring business can leave a lasting impression. Community partnerships don’t have to be complicated. Sometimes the smallest ideas create the strongest connections.

Smart Tip: Rotate a different local business each month. Restaurants, coffee shops, bakeries, farmers, boutiques, nonprofits, and artisans all make great community partners. Be sure to check your organization’s policies and obtain any necessary approvals before hosting a business in your branch.ees show up, serve, and support causes that matter, it creates connections that go far beyond a single event.