Financial Institution: Fortera Credit Union

This branch promotion featured a Scooby Doo themed Halloween campaign designed to create a fun, welcoming environment and increase engagement with non-members while highlighting membership and loan benefits.

The branch was decorated with a creative Scooby Doo inspired setup, including foam displays that brought the Mystery Machine and familiar villains to life. The overall design created a playful, eye-catching atmosphere that drew attention within the retail environment.

Team members participated by dressing as Scooby Doo characters and “the gang,” helping bring the theme to life and creating memorable interactions with customers. Front line rotations were used to ensure consistent engagement, with staff handing out candy, taking photos with children, and initiating conversations with passing shoppers about membership and loan opportunities.

The primary goal of the promotion was to create a fun and spirited experience that attracted non-members into the branch space during the Halloween season while encouraging conversations about credit union products and services. The campaign successfully captured attention, increased foot traffic engagement, and generated positive interactions with shoppers throughout the event period.