This branch promotion used an arcade-inspired PAC-MAN theme, creatively reimagined as “SAC-MAN,” to promote savings and checking accounts while increasing awareness of digital banking products. The entire branch was transformed into an immersive game-like environment, with walls covered to resemble a classic arcade scene and decorative elements such as blinking ghosts and themed cutouts highlighting products and services.

Instead of traditional PAC-MAN fruit, banking products such as ATM access, debit cards, credit cards, mobile banking, and high-interest checking accounts were featured throughout the display. This creative approach helped members visually connect financial products with the fun and familiarity of the game concept.

Team members enhanced the theme by dressing as colored “ghosts,” creating a consistent and engaging visual experience. Outreach included visits to a retail location where staff distributed themed cutouts and engaged shoppers in conversations about high-yield checking accounts and savings opportunities.

An interactive internal contest tracked account openings using a PAC-MAN-style scoring system, adding motivation and energy to the campaign. Decorations were later donated to support a charitable cause, extending the impact of the promotion beyond the branch.

The promotion significantly exceeded expectations, generating strong growth in both checking and savings accounts and achieving some of the highest monthly account openings on record for the branch.