This branch activity used creative in-store product tie-ins to capture shopper attention and promote key services in a fun and unexpected way. Everyday retail items were paired with clever, handwritten messaging to spark curiosity and start conversations throughout the store.

Examples included a mustard display featuring the message “You Musta Heard About Our Great CD Rates,” floral department signage connecting savings growth to gardening products, and hanging candy bars used to promote free checking with a “zero cost” message.

This approach created frequent touchpoints with shoppers, encouraged engagement in the aisles, and strengthened awareness of branch products and services. The success of the activity was driven by creativity, consistency, and a commitment to keeping messaging fresh, relevant, and fun for both team members and shoppers.