Financial Institution: Service Credit Union

This branch is located inside a hospital and operates from a more tucked-away, less visible location. As part of their branch activities, the team has secured a monthly tabling opportunity in a higher-traffic area within the hospital to increase visibility and engagement.

During these events, they use a prize wheel with featured giveaways to encourage interaction. This approach creates a natural pause in foot traffic, allowing the team to introduce themselves, share a brief elevator pitch, and ask whether the individual is a current member or familiar with the credit union. They then explain that the branch is located inside the hospital and provide directions.

They have found that traditional giveaway tables often result in passersby simply taking items without engagement. The prize wheel format helps slow the interaction, creates a conversation opportunity, and leads to more meaningful connections with hospital staff and visitors.