This concept transforms a traditional mobile check-writer stand in an in-store branch into a creative and attention grabbing lemonade stand designed to bring the member experience message to life in a simple and memorable way.

During peak hours, the stand is repurposed to serve lemonade to members, creating an inviting and friendly touchpoint inside the branch. The setup includes a themed sign that reads, “Are you sour on your bank’s hours?” which connects directly to the service message while using humor to capture attention. It promotes extended branch hours in a way that feels approachable, conversational, and easy for members to engage with rather than transactional.

This activity works because it creates a visual and interactive experience that naturally draws people in. It sparks conversation with staff and opens the door to talking about convenience, access, and extended service hours. It also reinforces a welcoming environment while supporting key messaging in a way that feels fresh, memorable, and easy to connect with.