This Youth Month and spring-themed branch promotion was designed to encourage youth savings account growth while creating a fun and engaging experience for families visiting the store. The branch was decorated with seasonal spring and Easter elements to build a welcoming and festive environment aligned with the message “Save small, dream big!”

To drive engagement, the team hosted an interactive in-store Easter egg hunt where foam eggs featuring the branch logo and messages were hidden throughout various departments in the retail location. Shoppers who found an egg were invited to bring it to the branch for a small prize selection, creating excitement, foot traffic, and natural opportunities for conversation with staff. Teller aisle walks further supported visibility and engagement throughout the store.

As part of a special Kids Club event, live chicks and bunnies were brought in on designated days, drawing strong interest from families and children and enhancing the overall experience. The combination of interactive activities, seasonal décor, and hands-on experiences helped increase awareness of youth savings accounts and resulted in approximately eight new Kids Club account openings during the promotion.