Book: Just Enough Research by Erika Hall

Why We Love It: This book makes research feel practical, approachable, and essential rather than academic or overwhelming. Erika Hall shows that good research is really about asking better questions, thinking critically, and gathering just enough insight to make confident decisions. She breaks down how teams can use simple, focused research methods to understand users, challenge assumptions, and avoid building the wrong thing. The book also emphasizes that research is not a specialist-only activity, but something every team member can contribute to when they stay curious and observant.

Takeaway Tip: Don’t aim for perfect or excessive research. Aim for the right amount of insight to reduce uncertainty. Start by identifying the key question you need answered, then choose the simplest method that gets you closer to a better decision.