Financial Institution: Tucson Federal Credit Union

Make opening a child’s first savings account an exciting milestone for parents and kids. This credit union promoted its youth savings account by highlighting the lifelong benefits of learning to save early, becoming comfortable with digital banking and making smart financial decisions.

To encourage families to get started, the credit union offered a $100 incentive to new youth members who opened the account and met the promotional requirements.

Idea: Create a special incentive around your youth savings account to encourage parents to take that first step. Whether it is a cash incentive, a small gift or another creative reward, make opening a child’s first account feel like an important financial milestone.