This branch activity used a holiday themed trivia promotion to increase engagement and create meaningful interactions with shoppers inside a retail environment. A custom trivia quiz featuring fun seasonal questions encouraged participation and drew shoppers into the experience.

To complete the activity, participants were required to personally submit their quiz to a branch team member, ensuring direct interaction and creating natural opportunities for conversation. This simple structure helped turn passive participation into active engagement.

The promotion was paired with a holiday recipe submission activity, adding another layer of participation and interest. Together, these efforts increased visibility, encouraged in-person interaction, and supported broader business development goals during the holiday season.