This branch activity used seasonal dress-up themes to increase visibility, spark curiosity, and create natural conversation opportunities with retail shoppers. Team members participated in Halloween and Christmas themed attire, using festive costumes and holiday sweaters to draw attention and break the ice with shoppers throughout the store.

The approach helped create a fun, approachable presence inside the retail environment, encouraging spontaneous conversations and increasing engagement during high-traffic holiday periods. While lighthearted in nature, the activity proved effective in strengthening connections and supporting branch visibility.