This fall themed branch display used a hiking and wildlife concept to draw attention and promote new checking accounts. The decorations consisted of simple cutouts placed throughout the branch, creating a seasonal outdoor feel while staying within a budget of under $25. The campaign encouraged members to “Hike on in for Free Checking,” tying the theme directly to the branch goal of opening new checking accounts. The display generated strong engagement, with many positive comments from shoppers and members and noticeable increased attention in the branch.


