This branch promotion partnered with a local café and retail store to create a healthy living themed experience designed to engage shoppers and connect financial wellness to everyday lifestyle choices. A display table was set up at the front of the branch featuring a single-serve blender along with fresh fruits and vegetables used by the café to create smoothies, allowing shoppers to see and experience how they could recreate the products at home.

Team members dressed in chef attire to enhance the theme and create a fun, interactive environment. Shoppers and members were invited to sample fresh smoothies, learn about the ingredients, and register for a chance to win a blender. The experience provided a natural opportunity to engage in conversation and build relationships.

A key element of the promotion was the partnership with a local café owner, an existing member, whose story and expertise added authenticity and depth to the experience. The focus on healthy living was intentionally tied to conversations about financial wellness, with staff drawing connections between maintaining a healthy lifestyle and managing healthy credit and lending decisions.

Outreach efforts included public address announcements and active engagement within the retail space to invite shoppers to participate. The promotion successfully generated new memberships and mortgage applications while increasing awareness of services and creating a vibrant, engaging branch presence.