This branch promotion used an Olympic themed concept to highlight competitive credit card rates and increase awareness of available credit card products. The branch was decorated with Olympic inspired elements, including a judges’ table, podiums, Olympic rings, and torches. Credit card products were featured as “medal winners,” reinforcing their value and positioning within the promotion.

To engage shoppers and members, the branch hosted an interactive guessing game where participants estimated the number of gold candies in a jar for a chance to win the contents. Staff also distributed gold, silver, and bronze medals to reinforce the Olympic theme and create a fun, competitive atmosphere.

Additional engagement included Olympic themed trivia, aisle walks, and public announcements to attract attention and encourage participation. Goodie bags were also handed out to further enhance the customer experience and increase branch visibility within the retail space.

The promotion successfully generated 13 new credit card accounts, helping achieve the goal of increasing awareness of low credit card rates through a creative and highly visible campaign.