This branch promotion used a “Game of Loans” theme to creatively showcase a variety of consumer lending options while generating excitement and engagement throughout the branch. The display featured a decorated whiteboard with themed messaging, an “iron throne” setup, and dragon cutouts placed throughout the space to create a bold and visually immersive experience.

On Halloween, staff brought the theme to life by dressing as characters, adding energy and fun to the branch environment. Throughout the month, the branch hosted trick-or-treating, offering special candy to children in costume as well as to members and shoppers who engaged with or commented on the display. This helped drive interaction and increase awareness of the promotion.

Team members actively engaged shoppers by standing in front of the branch, answering questions, and promoting loan products. Additional outreach included visits to nearby businesses to share information about special rates and lending options, expanding visibility beyond the branch.

A staff costume contest added an internal engagement element, encouraging team participation and enthusiasm. The promotion successfully raised awareness of multiple loan categories and created a memorable experience for both members and non-members, while supporting strong lending activity throughout the campaign.