A creative marketing best practice was developed to engage shoppers and members through a simple, unexpected giveaway.

Team members distributed small “sample coin” cards to shoppers and members, offering a tangible and memorable interaction. Each card featured promotional messaging highlighting key products and services, including access to a large network of surcharge-free ATMs.

The concept centered on giving something of value that people do not typically expect, which helped capture attention and create a positive first impression. This approach naturally opened the door for conversations, allowing staff to share additional information about the credit union in a relaxed and approachable way.

The activity proved to be an effective tool for increasing awareness, reinforcing value, and creating meaningful connections through a small but impactful gesture.