Fraud Awareness Social Media Campaign

Financial Institution: Tucson Federal Credit Union

Develop a seasonal social media campaign focused on educating members and the community about common fraud risks during peak shopping and gift-giving periods. The campaign shares short, easy to understand descriptions of common scams such as bank imposters, gift card scams, fake online stores, phishing emails, charity scams, investment schemes, and non-delivery scams.

Each post highlights key warning signs and simple reminders to help individuals recognize and avoid fraud attempts. The goal is to increase awareness, promote safer financial behavior, and reinforce the importance of staying alert during high-risk shopping seasons.

This campaign positions the credit union as a trusted resource for financial safety and fraud prevention while encouraging members to share the information with friends and family.