A St. Patrick’s Day themed branch engagement activity was created to increase foot traffic, spark conversations, and strengthen awareness of services within a retail partner location.

The branch was decorated with three-leaf and four-leaf clover cutouts placed throughout the space to create a festive seasonal atmosphere. A simple interactive giveaway was introduced where guests were invited to guess how many four-leaf clovers were hidden throughout the branch for a chance to win a gift card.

The goal of the activity was to encourage meaningful conversations with both existing members and walk-in guests, while also introducing non-members to available products and services. The promotion was designed as a light, fun, and approachable way to build familiarity and trust.

The activity generated strong engagement, with frequent participation from shoppers stopping in to take part in the guessing game. It successfully created opportunities for conversation and helped the branch connect with individuals who may need financial services in the future.