Financial Institution: Tennessee Valley Federal Credit Union

This branch activity used a race themed promotion to increase visibility and engagement with shoppers inside the retail environment. The branch hosted an enter to win contest for Food City 500 grandstand tickets, supported by in-branch posters, digital displays, and a race themed entry box to capture attention.

To enhance the theme and create excitement, team members used a toy race car during in-store interactions and encouraged shoppers to “make a pit stop” at the branch to enter the contest. PA announcements reinforced the theme and drove traffic to the entry area.

This activity successfully increased interactions with shoppers, strengthened awareness of the branch, and created a fun and memorable in-store experience tied to a popular community event.