Financial Institution: First Community Credit Union

When your community comes together for a big local event, it is a great opportunity to show up, get involved and create meaningful connections.

First Community Credit Union participated in the Warrenton Fall Festival in Warrenton, Missouri, a major community event that brings people together for a day filled with entertainment, food, activities and family fun.

Rather than simply setting up a table, the credit union created a booth that encouraged people to stop, play and engage.

Their booth included:

• Backpacks, koozies, frisbees and fans for attendees
• Refreshments to keep festivalgoers cool and refreshed
• A bean bag game that gave people a fun reason to stop and interact
• Friendly team members ready to connect with the community

Community events are about creating experiences, not just handing out promotional items.

A game gives people a reason to stop.

A giveaway gives them something useful to take home.

Refreshments gives them a reason to linger.

And a friendly conversation creates an opportunity to build a relationship.

That is where community outreach becomes meaningful.

Look for opportunities to take your brand outside the branch and meet your customers and members where they are already gathering.

Be visible. Be approachable. Be part of the fun.

Show up for your community and give them a reason to remember you.