Financial Institution: Citizens National Bank

This “CNB is Shining a Light on Alzheimer’s” campaign focused on raising awareness and support for Alzheimer’s of Tennessee through a community-centered outreach effort. The branch incorporated purple and orange branding throughout the location to represent Alzheimer’s awareness and encourage conversation about the cause. Employees participated by wearing purple clothing on designated days to visibly show support.

The branch also hosted multiple bake sales and cookout events outside the branch on weekends, creating opportunities to engage with community members and families impacted by Alzheimer’s disease. These events allowed staff to connect personally with visitors while sharing information about the organization’s mission and services.

Through these outreach efforts, CNB demonstrated a strong commitment to community involvement and education. The campaign successfully raised over $18,000 for Alzheimer’s of Tennessee, supporting programs that provide family assistance, education, advocacy, and research for treatment and prevention.

With a budget of under $25 for branch décor and awareness materials, the primary goal was to increase awareness and fundraising support for Alzheimer’s of Tennessee while strengthening community relationships.