Financial Institution: Erie Federal Credit Union

This branch promotion used a “Choose Us” campaign combined with a seasonal holiday theme to encourage potential members to open accounts and consider the credit union for their borrowing needs. The messaging focused on making the credit union a clear and preferred choice for financial services during a key seasonal time frame.

The branch was decorated with a festive Christmas theme to create a welcoming and engaging environment for members and visitors. Team members participated in a week of themed attire, including ugly Christmas sweaters, which added a fun and approachable element to the promotion and helped spark conversation with members.

Outreach efforts included aisle walks in the retail setting, where team members engaged with customers in both themed and standard attire. These interactions were well received and helped increase visibility and comfort with the credit union brand.

The promotion resulted in strong outcomes, including the opening of more than 50 new checking accounts, demonstrating the effectiveness of combining seasonal engagement, visibility, and relationship-focused outreach.