This branch activity featured a children’s coloring contest designed to engage young members while introducing basic financial concepts in a fun and educational way. The coloring sheets included simple savings messages to encourage early awareness of money management.

Families were invited to participate by completing and submitting entries, creating natural opportunities for parents to visit the branch and learn more about youth account offerings. Supporting materials included activity sheets, parent communications, and coordinated messaging across PA announcements and in-branch displays.

The promotion also included a family-focused grand prize, helping drive excitement and participation. This activity successfully increased engagement with families, strengthened awareness of youth services, and contributed to new membership growth.