Financial Institution: My Community Credit Union

This branch promotion used a “Nightmare Before Christmas” theme to create a fun, seasonal experience focused on building rapport with store customers and employees. The branch was fully decorated with a Halloween-inspired setup, bringing the theme to life through creative visuals and an engaging atmosphere.

Team members enhanced the experience by dressing as characters, adding energy and personality that encouraged interaction and made the branch a destination within the store. Candy and Halloween treats were distributed to both customers and store employees, creating a welcoming and festive environment.

Outreach efforts included themed public address announcements delivered in a playful “ghost voice,” inviting shoppers to stop by the branch and learn more about competitive rates while enjoying a seasonal treat. Staff also engaged directly with store leadership, taking photos and strengthening relationships with the retail team.

While the primary focus was on connection and visibility, the promotion resulted in 15 new members, demonstrating the impact of a fun, relationship-driven approach to engagement.