Financial Institution: Granite Federal Credit Union

To support loan product awareness and encourage member engagement, the branch used creatively wrapped candy bars featuring customized marketing messages tied to well-known candy names. Each candy bar was paired with a playful financial message designed to capture attention and spark conversation.

Examples included a “Whatchamacallit” candy bar with the message: “Let Granite Credit Union finance your next whatchamacallit” and a “SKOR” candy bar with the message: “SKOR loan rates at Granite Credit Union.”

This creative approach was designed to stand out in-branch, create curiosity, and make loan messaging more memorable and approachable. By connecting familiar candy brands with financial products, the display encouraged members to engage in conversation about loan options in a fun and relatable way.