This Board Member Elections “Vote” campaign was designed to increase awareness of member participation in the credit union’s annual board elections while creating a clear and approachable voting experience for members.

The branch was decorated with a patriotic red, white, and blue voting booth theme, including streamers and visual signage outlining voting details and the slate of nominees. Informational materials were displayed throughout the branch to ensure members understood the process and their opportunity to participate.

Staff received specialized training to become knowledgeable “election experts,” enabling them to confidently answer member questions and encourage participation in the voting process. This helped create consistent messaging and improved member understanding of how and why to vote.

With a budget of under $25, the goal was to increase awareness of member voting rights and grow participation in board elections. The campaign resulted in a doubling of votes compared to the previous year, continuing positive momentum in member engagement and governance awareness.