Financial Institution: Citizens National Bank

Pine Fest

Citizens National Bank showed its support for the White Pine community by serving as both a sponsor and participant in Pine Fest, an annual festival that brings residents together in downtown White Pine.

The community celebration features live music, local crafts and artisans, food, children’s activities, and other family friendly entertainment. By sponsoring the event and being there in person, the financial institution demonstrated its commitment to the community while creating opportunities for team members to connect with residents.

Identify established festivals and celebrations that are important to the communities you serve. Consider opportunities to sponsor the event, participate with a booth or activity, and have team members present to meet and engage with residents.

Sponsorship provides visibility, but participation creates relationships. Combining the two allows your financial institution to support an important community tradition while giving your team an opportunity to make personal connections.