This branch promotion used a colorful, interactive summer-themed display featuring an inflatable fish-shaped pool filled with ice, water, and soda pops to attract attention and create a fun, engaging environment for members and shoppers. A fishing pole was mounted nearby with a themed message displayed on a sign tied to the line, reinforcing the campaign’s promotional message.

Team members wore coordinated company attire and actively engaged with members and retail shoppers through refreshments, conversation, and invitations to learn more about loan rates and account options. The setup created a relaxed, approachable atmosphere designed to encourage interaction and financial discussions.

Outreach efforts included public address announcements and aisle walks, inviting shoppers and retail employees to stop by for a cold drink and learn more about competitive loan rates and credit union services. The messaging emphasized both hospitality and financial value in a simple, attention-grabbing way.

The promotion successfully generated 13 loan applications and 10 new members, demonstrating strong engagement results from a highly visible and interactive branch presence.