This Macaroni & Cheese themed branch campaign transformed the space into a fun, attention-grabbing experience designed to support new account growth. Portions of the walls were covered in yellow paper to create a “cheese dripping” effect, while cutout noodles were placed throughout the branch and homemade noodle garland was hung above the teller line. Mac ‘n Cheese boxes were also displayed across the teller line to reinforce the theme.

The branch partnered with Super Saver to merchandise boxed mac ‘n cheese along a side wall, complete with price tags, creating a collaborative retail-style display that supported the store’s sales efforts. Team members also embraced the theme fully, even enjoying mac ‘n cheese during lunch breaks.

To increase engagement, staff conducted aisle walks and a “Good Morning Patrol,” creating natural opportunities for conversations with shoppers and employees.

With a budget of $50, the branch exceeded expectations, achieving 36 new membership savings accounts and 28 new checking accounts, surpassing the goal of 32 new savings accounts.