A senior coffee table initiative was created within a retail partner location to fill a service gap and strengthen relationships with shoppers during weekly Senior Adult Day.

When complimentary coffee service was discontinued by the retailer, branch leadership secured permission to continue offering coffee as a community-focused gesture. A dedicated coffee table was set up near the branch, complete with coffee service items and informational materials highlighting products and services.

Branch staff rotate time at the table to greet shoppers, serve coffee, and engage in friendly conversation. This consistent presence allows team members to build rapport, answer questions, and naturally introduce financial solutions in a welcoming, informal setting.

The activity has been well received by both shoppers and retail management, creating a positive experience that encourages repeat engagement and strengthens community relationships while increasing branch visibility.