Financial Institution: Family Savings Credit Union

Family Savings Credit Union team members from the Rockmart branch joined the community for the 10th Annual Fried Pie Festival in downtown Buchanan, Georgia.

The team used the festival theme to create a fun connection to their products and services, promoting special rates with messages such as “Sweet Rates Are Baking!” and tying their CD promotion to the festival’s famous fried pies.

By participating in a well-established community tradition, the branch had an opportunity to meet local residents, increase visibility, and have conversations in a relaxed and welcoming environment.

Look for festivals, fairs, celebrations, and other traditions that are important in your community. Then take it one step further by connecting the event theme to your products, services, or financial education message.

The branch is not simply attending an event. The team is becoming part of a community tradition while creating a memorable connection between the event and the credit union.