Financial Institution: P1FCU

This branch promotion used a Halloween themed “Borrowers” concept to promote consumer lending in a creative and engaging way. The display was designed around a “hole in the wall” setup inspired by the idea of tiny borrowers, complete with miniature objects that encouraged curiosity and interaction.

A central feature of the display included a chalkboard showcasing current loan rates, positioned as highly competitive within the market, along with information about credit card offerings. The visual design was intentionally built to spark conversation and naturally lead members into discussions about lending options.

On Halloween, staff enhanced the theme by dressing in “Borrowers” inspired outfits, helping bring the concept to life and increasing engagement with members and visitors. The entire branch environment was decorated to support the theme and encourage interaction around consumer lending needs.

The display became a popular photo opportunity for customers of all ages and successfully drew attention throughout the promotional period. As a result, the branch saw renewed lending conversations, including customers returning later to discuss their financing needs.

The promotion successfully supported awareness of consumer lending and contributed to strong performance during the month, while also serving as a standout visual and engagement experience within the branch.