This Halloween themed branch promotion used a “Nightmare Before Christmas” inspired décor concept to create a fun, seasonal, and attention-grabbing environment while driving loan and credit card growth. The branch was decorated throughout the month of October with themed displays, and on Halloween, staff dressed as characters from the movie to fully bring the concept to life.

The campaign focused on promoting competitive auto loan and VISA rates using a playful “Rates so low it’s scary” message to spark interest and conversations with members and Raley’s shoppers. Each Friday during October, staff distributed popcorn in branded Solano First bags, helping increase visibility and engagement during aisle walks and in-store interactions.

The goal of the campaign was to increase loan production and meet VISA funding targets for the branch. The initiative set a loan production goal of $150,000 and a VISA funded goal of 12 accounts.

The promotion delivered strong results, exceeding expectations with $210,109 in loan production and successfully meeting the VISA goal with 12 funded accounts, demonstrating both strong member engagement and effective sales performance during the campaign period.