Financial Institution: Tucson Federal Credit Union

A recurring in-branch engagement activity was created to increase member awareness of promotions and enhance the overall branch experience through a simple weekly touchpoint.

Every Friday, fresh popcorn was prepared and offered to members visiting the branch. Each popcorn bag was branded with a TFCU sticker that was updated periodically to keep messaging current and relevant to ongoing promotions.

Inside each bag, a promotional buck slip was included highlighting the credit union’s current product or service offer. This allowed the branch to consistently share timely information in a casual, approachable format while members were already engaged in their visit.

The activity was designed to create a welcoming atmosphere, encourage conversation between staff and members, and provide a consistent reminder of available financial products and services. The combination of a weekly tradition and rotating promotional messaging helped reinforce visibility while adding a friendly, community-focused touch to the branch environment.