This “Only You Can Make Your Give Back Bigger” movie and awards show themed branch campaign turned the GiveBack program into a red carpet celebration experience designed to increase engagement, excitement, and member conversations.

The branch was transformed with movie-themed décor including promotional posters, film reels, popcorn, and candy boxes. A red carpet photo area was created for members and staff, adding to the feel of a premiere event. Employees participated in character roles, including one staff member dressed as the “GiveBack Star” in an evening gown to accept her award, reinforcing the celebratory theme.

Staff supported members by helping them calculate their GiveBack deposit amounts and used those conversations to naturally introduce opportunities such as loan refinancing and checking account openings. A creative raffle system was also introduced, where members who requested their GiveBack amounts were entered to win a prize. Their GiveBack details were displayed on movie-style clap boards, creating visibility and conversation starters while building excitement around the program.

The campaign also incorporated friendly internal competition through a core member point system among employees, helping drive engagement and performance.

With a budget of $50–$75, the branch aimed to meet monthly checking and loan growth goals while building excitement around the GiveBack program. The effort resulted in surpassing both checking and loan goals and contributed to one of the branch’s strongest sales months. The promotion also generated significant goodwill, increased in-store engagement, and positioned the credit union as fun, approachable, and member-focused.