Financial Institution: Family Savings Credit Union

Turn Your Waiting Line into a Conversation Starter

A simple signage board can become a powerful way to engage your customers/members while they wait in line. Create a monthly signage board engagement to highlight products, services, and promotions in a fun and eye-catching way.

The board is placed where customers/members can easily see it while waiting in the teller line. Each month, the topic changes to feature something the credit union wants customers/members to know more about, whether it is a product they may not realize is available, a current promotion, or a service that deserves more attention.

The result? Customers/members started asking questions. Employees had natural opportunities to start conversations. And customers/members began looking forward to seeing what would be featured next.

Why It Works

• Creates curiosity around products and services
• Starts natural conversations between customers/members and employees
• Highlights products customers/members may not know about
• Supports current promotions and marketing campaigns
• Keeps the branch experience fresh and engaging
• Gives employees an easy conversation starter

Make It Your Own

Choose one product, service, or promotion each month and create a board that makes customers/members want to stop and look.

Consider:

• A question: “Did You Know We Offer This?”
• A fun fact about a product
• A monthly promotion
• A “Which Would You Choose?” comparison
• A seasonal product spotlight
• A customer/member benefit
• A product employees want to see more customers/members using

The goal isn’t simply to create a pretty sign. It’s to create a reason for a customer/member to ask a question.

And when a customer/member asks a question, you’ve created an opportunity for a meaningful conversation.