Financial Institution: Citizens National Bank

This branch promotion used a “Sweet Sixteen” bracket theme to create excitement, increase visibility, and drive engagement within a high-traffic retail location. A large tournament bracket was displayed on the back cabinets and updated regularly as game results came in, encouraging shoppers to return and check on the progress.

Printed brackets were distributed to shoppers, especially those using nearby self-checkout areas, making it easy for them to participate and stay connected to the promotion. The interactive nature of the bracket created ongoing interest, with many visitors stopping by multiple times to follow the tournament and view updates.

Games that aired during branch hours were shown on the branch television, adding to the experience and drawing additional attention. Team members supported the promotion through regular announcements and outreach, including visits to local businesses to share materials and invite participation in the bracket activity.

The promotion successfully increased foot traffic and engagement, resulting in the opening of 16 new checking accounts and exceeding the branch goal.