Financial Institution: Family Savings Credit Union

Looking for a fun way to attract families and create memorable experiences at your next community event? Consider To celebrate its 75th Anniversary, Family Savings Credit Union hosted a Diamond Dig at several branch locations, creating an exciting community event that attracted families, increased branch traffic, and generated excitement throughout the anniversary celebration.

At each event, community members were invited to register for a chance to participate in the Diamond Dig. Throughout the event, participants were randomly selected to dig through sand and dirt in search of prizes. Multiple dig sessions were held, giving more people an opportunity to participate while keeping the excitement going throughout the event.

The Diamond Dig was more than just a giveaway. It created an engaging experience that encouraged visitors to spend time at the branch, interact with employees, and celebrate the credit union’s milestone. Additional activities, giveaways, and family friendly attractions helped create a festive atmosphere that appealed to members and the surrounding community.

Why it worked:

• Celebrated a significant anniversary in a memorable way.
• Increased branch traffic and community engagement.
• Created excitement with random prize drawings throughout the event.
• Encouraged families to stay longer and participate in multiple activities.
• Provided employees with opportunities to build relationships with current and prospective members.
• Generated social media buzz before, during, and after each event.

A milestone anniversary is the perfect opportunity to create an experience that members will remember. Family Savings Credit Union’s Diamond Dig transformed a traditional celebration into a fun, interactive event that brought the community together while reinforcing the credit union’s commitment to serving its members for 75 years!